SCandles
Serenity Candles, a boutique retailer specializing in handcrafted, eco-friendly candles, sought to revamp its online store. The goal was to create an engaging and user-friendly ecommerce website that not only showcased their products but also reflected the brand’s commitment to sustainability and high-quality craftsmanship. The new site needed to enhance user experience, increase online sales, and strengthen the brand’s online presence.
Results some text
● Increased Conversion Rates: The redesigned website saw a 35% increase inconversion rates within the first three months, attributed to the improved userexperience and clear calls to action.
● Higher Mobile Engagement: Mobile bounce rates decreased by 40%, andmobile sales increased by 50%, thanks to the site’s enhanced mobile usability.
● Improved Brand Perception: Customer feedback highlighted the site’sprofessional and luxurious design, which better reflected the premium natureof Serenity Candles’ products.
● Boost in Sales: Overall sales increased by 25% within the first quarter afterlaunch, with significant growth in returning customers.
Challenges
- OutdatedDesign:Thepreviouswebsitewasclutteredanddifficulttonavigate,with a design that didn't convey the premium quality of Serenity Candles’products.
- LowConversionRates:Despitegoodtraffic,thesitestruggledwithconverting visitors into customers due to poor user experience and a lack ofclear calls to action.
- BrandIdentity:Theolddesigndidnotadequatelycommunicatethebrand'sunique selling points—sustainability, handcrafted quality, and luxurious scents.
- MobileUsability:Theexistingsitewasnotfullyoptimizedformobileusers,leading to high bounce rates on mobile devices.
Solution
User-CenteredDesignApproach:
We began by conducting user research to understand the target
audience's needs, preferences, and shopping behaviors. This informedthe design decisions, ensuring the new site would be intuitive andappealing to Serenity Candles' customers.
Brand-AlignedAesthetics:
The design was centered around a warm, inviting color palette andhigh-quality imagery that showcased the candles in home settings. Weused earthy tones and minimalist design elements to reflect the brand’seco-friendly and handcrafted ethos.
The homepage featured a hero banner with lifestyle images and a clearcall to action, encouraging visitors to "Shop Now."
EnhancedProductPages
Each product page was designed to highlight the candles’ unique
features, such as scent profile, materials used, and burn time. Weadded multiple high-resolution images and a detailed description tohelp customers make informed decisions.
Customer reviews and related product suggestions were integrated intothe product pages to build trust and encourage additional purchases.
StreamlinedNavigationn
The site’s navigation was simplified, with clear categories such as
“Scented Candles,” “Unscented Candles,” and “Gift Sets.” A search bar
was prominently displayed for easy product discovery.
We also included a "Featured Products" section on the homepage to
promote best-sellers and new arrivals.
MobileOptimization:
The website was built with a mobile-first approach, ensuring that all
elements were fully responsive. T
his included optimizing load times,ensuring touch-friendly buttons, and maintaining a consistent userexperience across devices. SustainabilityFocus:
A dedicated “Our Story” page was created to tell the brand’s story,
emphasizing the sustainable practices and materials used in theirproducts. This page also featured behind-the-scenes content about thecandle-making proces
Sustainability badges and icons were added throughout the site toreinforce the brand’s commitment to eco-friendly practices.
Amalia Goyanes